Track Session

10:30 - 11:15 AM

Inside-Out Marketing: Launching a Brand Repositioning Campaign that Connects with Multiple Stakeholders and Delivers a Return on Marketing Investment

Vanessa Carroll, VP of Marketing, Baltimore City Community College

Daviedra Sauldsberry, Director of Communications, Baltimore City Community College

BRANDING

Wellesley (3rd)

Track Session

10:30 - 11:15 AM

LinkedIn and Tweeted Up: Using Social Networks to Communicate and Build Communities

Cynthia J. Jackson, Director Communications and Marketing, Baylor University’s Hankamer School of Business

SOCIAL MEDIA

Salon J/K (4th)

Track Session

10:30 - 11:15 AM

Adult Learners Who Stopped-Out: How Do We Bring Them Back into the Fold?

Crystal Scott, Assistant Professor, University of Michigan Dearborn

Kim Schatzel, Professor and Dean, School of Mgt, University of Michigan Dearborn

Timothy Davis, ILabs Director, University of Michigan Dearborn

Thomas Callahan, Associate Professor, School of Mgt, University of Michigan Dearborn

MARKETING STRATEGY AND PLANNING

Salon H/I (4th)

Track Session

10:30 - 11:15 AM

When Tough Choices Count: How to Use Trade-off Analysis as Part of the Market Research Tool Kit

Susan Stachler, Senior Research Associates, DePaul University

Suzanne Depeder, Assistant Vice President – Graduate and Adult Recruitment, DePaul University

Liz Sanders, Asst VP Enrollment, DePaul University

RESULTS AND MEASUREMENT

Salon A/B (4th)

Track Session

10:30 - 11:15 AM

Transparency: The Millennial Mindsets Effect on Web 2.0 Plans

Kerry Salerno, Director of Admissions Marketing and EMSA Communication, Northeastern University

Makeda Keegan, Senior Assistant Director, E-Communications, Northeastern University

WEB 2.0

Salon C/D (4th)

Track Session

11:15 - 12:15 PM

Web 2.0 Customer Intelligence: Improving Actual and Perceived Student Experience by Listening to Web-based Conversations

Gaurav Bhalla, CEO Knowledge Kinetics

Judy Frels, Exec. Director Marketing Communications, University of Maryland

WEB 2.0

Salon C/D (4th)

Track Session

11:15 - 12:15 PM

The Birth of Brand Champions: Moving from an Old-School PR Model to a Take Charge MarCom Team

Lisa Jordan, Mindpower

Kathy Rumpza, Interim AVP of Marketing and Communication, Augsburg College

BRANDING

Wellesley (3rd)

Track Session

11:15 - 12:15 PM

Marketing as the Catalyst for Deep Institutional Change and Enhanced Market Relevance

Theodore Long, President, Elizabethtown College

Tim Westerbeck, Managing Director and Principal, Lipman Hearne

MARKETING STRATEGY AND PLANNING

Salon H/I (4th)

Track Session

11:15 - 12:15 PM

The Competitive Audit: Analyzing the Strategies and Practices of Competitors to Advance Your Own Marketing Efforts

Devin Liddell, Director Brand Strategy, Phinney Bischoff Design House

RESULTS AND MEASUREMENT

Salon A/B (4th)

Track Session

11:15 - 12:15 PM

Creating Academic Programs that are Market Smart: The Role of Marketing Officers in the Development of new academic programs

John Pyle, Vice President for Enrollment and Marketing, Hamline University

MARKETING STRATEGY AND PLANNING

Salon J/K (4th)