

With almost 20 years' experience in direct response marketing programs, Rich provides executive sponsorship and senior program support from the company's New York office, which he manages. By virtue of his role, he leads most of BSD's large nonprofit fundraising and membership engagements in the academic, health care, and cultural spheres, including annual fund, membership development, and stewardship programs.
Prior to BSD, he provided direct response program development, Internet application consulting, and copywriting and program management services to the Democratic Senatorial Campaign Committee; the Presidential campaigns of Bill Clinton, Wesley Clark, and Bill Richardson; nonprofit and advocacy organizations such as the National Committee to Preserve Social Security & Medicare and the Pew Charitable Trusts; financial services and manufacturing companies including First USA Bank, Monsanto, Schlumberger, and GE; and dozens of other programs and institutions.
He was a co-founder of NetResponse, an Internet professional services firm that was acquired by iXL, Inc. in 1998; and of BusyTonight, a search engine technology development company in New York. From 2001 to 2004, he owned and operated Peachtree Highway, a neighborhood bookstore with a national direct response program in the historic Candler Park neighborhood of Atlanta.
Rich holds an A.B. degree from Harvard College and lives in Boerum Hill, Brooklyn, in a brick apartment building converted from a historic brewery. After 20 years developing successful communications programs for Fortune 500 clients, Bill has spent the last several years bringing non-traditional thinking to organizations involved in social change.
As Executive Director of The Matale Line, he has helped a number of international nonprofits and foundations reframe their approach to strategic decision-making and communications – from The U.S. Fund for UNICEF to the Oprah Winfrey Foundations.
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