Roundtable Discussions

4:10 - 4:45 PM

Brand-Building Challenges And Ways To Overcome Them

Moderator: Jenny Brower, Mission Control, Mindpower Inc.

Target audience: Higher education professionals involved with brand development and cultivation

Berkeley (3rd)

Roundtable Discussions

4:10 - 4:45 PM

The Evolution And Future Of Web CMS For Higher Ed

Moderator: Amit Guha, CEO, AllofE Solutions

Target Audience: Higher Ed Marketers, Organizational leaders responsible for Institutional Communication, Branding, PR and web strategy

Clarendon (3rd)

Roundtable Discussions

4:10 - 4:45 PM

Now You See It, Now You Don’t

Moderator: Carole Custer, Director, Office of University Marketing, Iowa State University

Target audience: Marketers who have responsibilities for developing or managing marketing and communication plans and related budgets.

Dartmouth (3rd)

Roundtable Discussions

4:10 - 4:45 PM

Conveying Institutional Value In A Challenging Economy

Moderator: Tara Scholder, Senior VP for Research Operations, Maguire Associates

Target audience: Marketing, enrollment and financial aid professionals charged with appealing to and communicating with prospective students and parents

Exeter (3rd)

Roundtable Discussions

4:10 - 4:45 PM

Improving Your Yield: Ideas To Encourage Your Prospect To Choose You

Moderator: Rob Moore, Managing Partner, Lipman Hearne

Target audience: Marketers whose role includes providing tools to enroll the desired class

Fairfield (4th)