Track Session

2:00 - 2:45 PM

Increase Enrollment by Increasing Your Rankings

Abu Noaman, CEO, Elliance Inc

Diane Ramos, Assistant Director MBA Program, Duquesne University

WEB 2.0

Salon C/D (4th)

Track Session

2:00 - 2:45 PM

New Kid on the Block: Building a Brand Within a Brand

Barbara Wallace, Director of Marketing, John Hopkins University, Carey Business School

Brenda Foster, Partner, GCF, Inc

Peter S. Cohl, Principal, Cohl and Co.

BRANDING

Wellesley (3rd)

Track Session

2:00 - 2:45 PM

The New Power: Social Media Marketing Strategy for Higher Education

Fritz McDonald, VP of Creative Strategy, Stamats, Inc

Greg Carroll, Vice President of Marketing, Stetson University

SOCIAL MEDIA

Salon A/B (4th)

Track Session

2:00 - 2:45 PM

The Impact of Integrated Marketing Communication in Public Colleges and Universities in the U.S.

Dawn Edmiston, Assistant Professor of Management and Marketing, Saint Vincent College

MARKETING STRATEGY AND PLANNING

Salon J/K (4th)

2:45 - 3:15 PM

Refreshment Break

Gloucester (3rd Floor)

Track Session

3:15 - 4:00 PM

Powerful Prospective Student Communication During Uncertain Times

Karen Doolittle, Marketing Research Manager, Embry-Riddle Aeronautical University

WEB 2.0

Salon C/D (4th)

Track Session

3:15 - 4:00 PM

Your Mascot Speaks Volumes Without Saying a Word

Andrew Schadwinkel, Marketing Director, Strategic Marketing Initiatives, University of Nebraska-Lincoln

BRANDING

Wellesley (3rd)

Track Session

3:15 - 4:00 PM

The Good, The Bad and The Ugly: Communicating in a Social Media World

Gil Rogers, University of New Haven

Andy Beedle, President, abeedle.com

Anne Dwane, CEO, Zinch

SOCIAL MEDIA

Salon A/B (4th)

Track Session

3:15 - 4:00 PM

Want to Know What People Really Think About Your University? Use a Low-Cost, Simple Method to Find Out How Your Audiences View their Relationship

John Della Contrada, Senior Director, University at Buffalo: The State University of New York

Joseph Brennan, Associate Vice President of Communications, University at Buffalo State University of New York

MARKETING STRATEGY AND PLANNING

Salon J/K (4th)