12:00 - 7:00 PM

Conference Registration

Gloucester (3rd Floor)

1:30 - 5:00 PM

Preconference Tutorials

A.

Basic Marketing for Higher Education

Tom Hayes, Professor of Marketing, Xavier University and VP, SimpsonScarborough

Salon A (4th Floor)

B.

Internal Branding: The New Role for Higher Education Communications

Rex Whisman, Principal, BrandED

Joe Donovan, Assistant Vice President for Marketing and Communications, LaSalle University

Salon B (4th Floor)

C.

Developing an Integrated Marketing and Branding Plan

Robert Sevier, Senior Vice President, Stamats Communications, Inc.

Salon D (4th Floor)

D.

Marketing in a World without Paper: Creating a Recruitment Communications Plan in an Online Future

Bob Johnson, Bob Johnson Consulting

Salon C (4th Floor)

E.

Does your Media Relations Reflect the Media Landscape?
Achieving Points of Success in an Always on Environment

Barry Reicherter, Senior Vice President for Digital Media, Widmeyer Communications

Teresa Valerio Parrot, Vice President for Higher Education, Widmeyer Communications

Doug Usher, Senior Vice President for Research, Widmeyer Communications

Falmouth (4th Floor)

5:00 - 5:30 PM

New Attendee Orientation

Gloucester (3rd Floor)

5:30 - 7:00 PM

Opening Reception

Gloucester (3rd Floor)