Track Session

10:30 - 11:15 AM

The Web is Flat: Creating Categorization and Tagging Systems for Web Success

Karen Buck, Director of Cross Media Strategy, Zehno Cross Media Communications

Brian Andrews, Web Site Director, Champlain College

WEB 2.0

Salon C/D (4th)

Track Session

10:30 - 11:15 AM

No-Budget Video for Maximum Impact: Easy Video for Hard Times

Jill Grossman, Director of Online Communications, Connecticut College

VIDEO

Suffolk (3rd)

Track Session

10:30 - 11:15 AM

The New Communication Gap: When Your Internal Market Wants A Brochure and Your External Market Tweets

Jeanne Hartig, VP of Marketing and Communications, National-Louis University

Robin Hunter, Senior Creative Director, National Louis University

Jonathan Wells and Andrew Volk, Web Designer, National Louis University

MARKETING STRATEGY AND PLANNING

Wellesley (3rd)

Track Session

10:30 - 11:15 AM

Using Market Segmentation to Build Student Satisfaction & Loyalty

Durwin Long, Assistant Dean, Executive Professional Development, University of St. Thomas

Patricia Tollefson, Director, Executive Education, University of St. Thomas

Mark I. DeTorre, President, MSG Research & Consulting

RESULTS AND MEASUREMENT

Salon A/B (4th)

Track Session

11:15 - 12:15 PM

Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College- Bound Seniors

Stephanie Geyer, Associate VP of E-Communications and Web Strategy, Noel-Levitz

Darren Wacker, Higher Education Consultant, James Tower Inc.

Lance Merker, CEO, OmniUpdate

WEB 2.0

Salon C/D (4th)

Track Session

11:15 - 12:15 PM

Capitalizing on National Exposure: A Guide for Reaching Key Audiences During and After Your College is Thrust into the National Spotlight

Allison Maloney, Assistant Director of Communications, Siena College

Jim Eaton, Associate Director of Communications, Siena College

BRANDING

Provincetown (4th)

Track Session

11:15 - 12:15 PM

Gaining Institutional Buy-In and Management Support for a Research-led Revitalization of Brand Marketing

Shaun McDonagh, Director Office of Marketing and Communications, The University of Queensland

MARKETING STRATEGY AND PLANNING

Wellesley (3rd)

Track Session

11:15 - 12:15 PM

Do It Once, Do It Right

Sharon Higgins, Asst VP for Marketing and Communications, Loyola University

Dan Giroux, Account Executive, 160over90

Dan Shepelavy, Creative Director, 160over90

BRANDING

Salon A/B (4th)