Track Session

2:00 - 2:45 PM

How to Move Interactive Marketing Forward: A Case Study of The University of Alabama

Jade Murphy, Interactive Marketing Account Manager, DemandEngine

Adam Miller, Marketing Manager for Academic Outreach, The University of Alabama

WEB 2.0

Salon C/D (4th)

Track Session

2:00 - 2:45 PM

Social This and Social That: Marketing Fundamentals in an Emerging Social Media World

John Lichtenberg, VP Chief Marketing and Enrollment Management Officer, Walsh College

Ernie Perich, President, Perich Advertising and Design

BRANDING

Provincetown (4th)

Track Session

2:00 - 2:45 PM

Alumni Marketing Advisors: Capitalizing on the Professional Expertise of Alumni by Creating a Formal Advisory Group to Shape and Advance University Marketing Activities

Ellen Ryder, Director of Public Affairs, College of Holy Cross

MARKETING STRATEGY AND PLANNING

Wellesley (3rd)

Track Session

2:00 - 2:45 PM

Strategic Branding for Enterprise Universities

Key Nuttall, Director Strategy and New Media, University of Washington

Joselyn Zivin, Senior VP and Group Director Brand Strategy and Planning, Lipman Hearne

BRANDING

Salon A/B (4th)

2:45 - 3:15 PM

Refreshment Break

Gloucester (3rd Floor)

Track Session

3:15 - 4:00 PM

Speaking in One Voice - Online (and Off)

Francis A. Rizzo, III, Director of Design and Interactive Media, Hofstra University

Melissa Connolly, Vice President for University Relations, Hofstra University

Helen Stefanidis, Director of Marketing Planning and Operations, Hofstra University

WEB 2.0

Salon C/D (4th)

Track Session

3:15 - 4:00 PM

Conversations that Engage: Your Guide to Content Marketing for Higher Ed

Adrienne Bartlett, Director of Marketing, TargetX

SOCIAL MEDIA

Salon A/B (4th)

Track Session

3:15 - 4:00 PM

Transforming Internal Identity in Challenging Times: Implications for External Image Building

Jessica McWade, Senior Vice President, Maguire Associates

Kevin Sayers, VP of Planning and Strategy and Assistant to the President, Capital University

Denise Richardello, VP of Enrollment and External Relations, Massachusetts College of Liberal Arts

Dave Szalba, Assistant Professor of Human and Organizational Learning, George Washington University

MARKETING STRATEGY AND PLANNING

Wellesley (3rd)

Track Session

3:15 - 4:00 PM

In My Fashionable Opinion (IMFO): How Student-Created Viral Videos Make A Difference in Building a College Brand

Students from LIM College

Ed Sirianno, President & Creative Director, Creative Communication Associates

VIDEO

Provincetown (4th)