Pat Freeland-Small
Vice Principal – Marketing and Communications, University of Melbourne

Pat is a senior marketing and communications specialist with extensive Australian and international experience. His background includes leadership in all areas of strategic marketing and brand building plus professional endorsement as Fellow of the Australian Marketing Institute. Just prior to taking up the role of Vice-Principal (Marketing & Communications) at the University of Melbourne, Pat had been Business Development Director for the Foster's Group, and prior to that  had spent 10 years as the head of the global market development of one of Australia’s best-known international brand icons – FOSTER’S .

As Vice-Principal (Marketing & Communications), Pat is the University's Chief Marketing Officer responsible for defining and positioning the University’s brand, for optimising communications with key stakeholder audiences and for overseeing the University’s marketing & communications programs.  Pat was responsible for the development of the Dreamlarge advertising program which underpinned the launch of the Melbourne Model and the many recent advances in Melbourne University's marketing, digital media, news distribution and public profile.

Pat has extensive experience in strategic marketing, brand building and business development across a broad range of consumer markets and cultures, retail, and business to business environments. He especially brings a worldly perspective drawn from his experience developing a category leader in over 155 countries worldwide and from working with some of the world's largest sponsorship properties, most experienced advertising agencies and Marketers from around the globe.