8:00 - 8:30 AM

Continental Breakfast

Atrium (4th Floor)

8:30 - 9:30 AM

Closing Keynote

Today’s Marketer, Tomorrow’s Growth Leader?

Scott Davis, Senior Partner, Prophet

Salon E (4th Floor)

9:30 - 10:00 AM

Refreshment Break

Atrium (4th Floor)

10:00 - 11:30 AM

Advanced Marketing Sessions (2)

The Latest on Achieving Admissions, Advancement and Reputation Outcomes on the Web

Ty Glasgow, CEO and President, BigBad Inc.

Salon E (4th Floor)

10:00 - 11:30 AM

Using a Dashboard to Measure Brand Equity and Marketing Effectiveness

Tom Abrahamson, Managing Director and Principal, Lipman Hearne

Mary Stagaman, Associate Vice President of External Relations, University of Cincinnati

Salon A-D (4th Floor)