Scott Davis
Senior Partner, Prophet and Author – The Shift 

Scott has over 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients, including GE, Johnson & Johnson, Allstate, Best Buy, Boeing, Sara Lee, NBC Universal, Blue Cross Blue Shield, ExxonMobil, United Airlines and The Wrigley Company.
Scott is the author of three books which include: Brand Asset Management: Driving Profitable Growth Through Your Brands,  Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, and his latest book, The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers, was released in May 2009. 

His previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Management™ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands.

Scott is a member of the Chicago Olympic Marketing Committee, responsible for developing the pitch to bring the Summer Olympics to Chicago in 2016. He is also currently working with the City of Chicago and Mayor Daley and his team on a major rebranding initiative for the city.

Scott speaks at numerous conferences for organizations such as The Conference Board, American Marketing Association, Business Marketing Association, and the Association of National Advertisers. He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age, and Crain's. To follow Scott on Twitter, click here.

Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago's Executive Marketing Program, and a guest lecturer at other top graduate schools, including NYU, Harvard, Notre Dame, Medill, and Columbia.

Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.